Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of shopping services are turning to server-side monitoring as a method to improve their data collection processes. While it requires more technical knowledge than normal GTM and might present extra expenses, it can result in greater accuracy and even more dependable data
Pixel tracking makes use of a piece of code to sign up conversions on your website. It's simple to establish and less susceptible to advertisement blockers.
1. Much more precise information
The conventional method of tracking conversions on a web site, using pixels, is having problem with transforming browser privacy plans. This means that the data being sent out to Google Ads, Facebook Business Manager and various other systems is less precise than it should be.
Server-side tracking is a much more safe and secure option that assists to bypass these constraints, as it's filled from your own domain and dealt with as first-party code, suggesting it's less likely to be impacted by advertisement blockers or various other security steps. This supplies extra accurate data and a much more total image of user journeys across channels.
On top of that, this sort of tracking allows services to track conversions beyond the internet site, such as telephone call and in-store sees, which can be hard for pixel-based monitoring. This adaptability gives online marketers a lot more possession over the information they send, and makes it easier to adhere to different data legislations. It's likewise a great deal much less prone to fraudulence, as it's harder for illegal stars to adjust the system by modifying the postback link.
2. Much better control over information.
Server-side monitoring permits organizations to collect and enhance data before sending it to third-party analytics/advertising platforms. This improves data completeness and accuracy, which can aid marketers make even more informed marketing choices.
Traditional pixel tracking relies on JavaScript tracking codes that are put in website site visitors' internet browsers. These tracking codes are typically obstructed by ad blockers, which can cause information collection interruptions and incorrect results. Server-side monitoring allows companies to bypass these limitations and provide accurate, regular information that is less susceptible to disturbance.
This kind of tracking additionally permits services to track conversions that take place beyond the website, like phone calls and in-store purchases. This is important given that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more trusted for services seeking to adapt to these modifications.
3. Less vulnerable to scams
Server-side tracking allows companies to adjust information payloads prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly important as various browsers and systems increasingly transform exactly how they handle cookies. For instance, in iOS 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based monitoring. Utilizing server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your website.
Furthermore, server-side tracking allows you to record individual information straight by yourself servers. This removes dependence on 3rd parties, which can be prone to violations and personal privacy offenses.
A server-side tracking system is a collection demand-side platforms (DSPs) of instructions that tells your internet site's web server what occasions to tape-record. This information is then sent to analytics devices like Google Analytics and Facebook Business. It's likewise made use of to set off event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternate approach that uses a little item of code on your website to gather information from users.
4. Simpler to apply
Server-side tracking is a data collection procedure that takes place on the website's own web server, bypassing web browser restrictions. This indicates that information collected by the website/app is first sent to the web server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it reduces the scope of data administration and offers organizations much more control over transmission, making it normally extra dependable. Consequently, it's less susceptible to information obstacles brought on by points like a broken connection or an active ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your organization can collect real-time conversion data in the same way that you would with pixels or a cookie, but this is then passed directly to your advertising and marketing devices on the web server. This permits you to have even more exact information and aids make certain conformity with personal privacy laws such as GDPR. In addition, it additionally avoids the tracking limitations enforced by internet browsers and advertisement blockers.